For AI visibility and the content work that improves it, largely yes — CogNerd tracks Gemini and Claude, which Scrunch keeps for Enterprise, and generates the briefs and GEO files. It does not track Google AI Overviews or Copilot, and it has no equivalent of Scrunch’s agent-facing site layer (AXP).
CogNerd / Compare / Scrunch
Platform comparisonCogNerd vs Scrunch
Scrunch, now part of Sitecore, monitors how AI answers describe your brand and, on Enterprise, serves AI agents a machine-readable copy of your site. CogNerd monitors a different set of engines, costs less to start, and turns the gaps into content briefs and GEO files.
Short version: pick Scrunch if you need Google AI Overviews and Copilot tracked, AI-bot traffic analytics, or its agent-facing site layer on Enterprise. Pick CogNerd if you want Gemini, Claude, DeepSeek and Grok on a self-serve plan, and the content and GEO work done in the same tool.
Scrunch figures read from scrunch.com on 24 September 2026.
What an answer engine says about your category
Illustrative example of a generated answer, not live tracking data. CogNerd records the real ones from ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok.
Three differences that decide most of these purchases
Everything else in the table below is detail. These are the ones people change their mind over.
Different engines on the entry plan
Scrunch Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot; Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. CogNerd tracks ChatGPT, Perplexity, Gemini, Claude, DeepSeek and Grok on every plan, up to three per analysis — but not AI Overviews or Copilot.
Core is one of everything
Core at $250 a month covers 125 prompts, one brand, one country, one language and one persona. CogNerd Starter is $150 for one brand with three buyer personas and up to 40 prompts per scan; Growth at $299 covers up to three brands.
Agent delivery vs. content work
Scrunch’s standout is AXP, which serves AI agents a clean version of your site from the CDN — an Enterprise feature. Its writing is basic by its own labelling. CogNerd writes briefs and drafts for blog, LinkedIn and X, and generates llms.txt, robots.txt and schema for your site.
What AI engine coverage costs on Scrunch
Tick the engines you want watched. Scrunch Core covers four engines; every other engine, and AXP, is on Enterprise.
Engines you want tracked
Scrunch plan
CogNerd
4 of your 4 picks tracked
No per-engine fee: ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok are all on every plan, up to 3 per analysis. Your 4 run across 2 analyses. Plans from $150 a month.
Scrunch
$250 per month
Core at $250 includes 125 prompts, 1 brand, 1 country, 1 language, 5 competitors and 5 users.
Gemini, Claude aren't tracked on this Scrunch plan.Scrunch list prices read 24 September 2026: Core $250 a month with a 7-day trial; Enterprise priced on request. Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok (Scrunch’s FAQ still lists Grok as coming soon). AXP, the API, MCP and Looker Studio are Enterprise features. CogNerd Starter is $150 a month and Growth $299 (USD, monthly). Check both before you buy.
Feature by feature
Filter by what you care about. Rows where Scrunch wins are marked the same way as rows where CogNerd does.
| Compared on | CogNerd | Scrunch |
|---|---|---|
| Coverage | ||
| AI engines tracked | Six: ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok — pick up to 3 per analysis | Core: ChatGPT, Perplexity, Google AI Overviews and Copilot |
| Gemini and Claude | Included — up to 3 per analysis | Enterprise only, custom pricing |
| Google AI Overviews and Copilot | Not tracked | On Core |
| Tracked prompts | Up to 40 prompts per scan | 125 on Core |
| How prompts are built | Persona-driven — three buyer personas per brand, prompts written as each one asks | Custom prompts plus templates that create variants by persona, country and language |
| Tracking frequency | Weekly scheduled rescans on Growth and up, plus on-demand runs | Not published |
| Competitor benchmarking | Up to 8 per scan, named by you or detected automatically | 5 on Core; custom on Enterprise |
| Multi-country and language | Prompt research localised for 7 countries; answers are not geo-targeted | One country and one language on Core |
| Optimization | ||
| Gaps turned into a task list | Weak prompts ranked by where a competitor is named and you are not | Page optimization, one a month on Core |
| Content production | Content Studio: blog articles, LinkedIn and X posts, carousels, short product videos | Basic content generation on Core; advanced on Enterprise |
| GEO file generation | llms.txt, robots.txt, sitemap and Schema.org JSON-LD including FAQ markup, ready to install | Not offered as files; AXP serves agents a machine-readable site on Enterprise |
| Technical readiness for AI crawlers | Audited — robots.txt checked against 20 AI crawlers, with fix files to install | Yes — site audits with a “what AI bots see” view, plus AI-bot traffic tracking |
| Services | Separate agency services: SEO, social media, paid media and web development | Strategy calls and an account team on Enterprise |
| Reporting & data | ||
| Citation source reporting | Sources each answer cites, extracted and grouped by domain | Yes, on both plans |
| Sentiment and position | Yes — sentiment and answer position for your brand and competitors | Yes — sentiment, presence and position |
| Analytics | Google Analytics 4 and Search Console connected in the app | GA4 AI-referral attribution |
| MCP and API | Yes — connect CogNerd to Claude and ChatGPT over MCP | Enterprise only |
| Exports | Prompt export to CSV; GEO files as a ZIP | Looker Studio on Enterprise |
| Commercials | ||
| Entry price | Starter $150/mo — 1 brand, 2 end-to-end runs a month | $250/mo Core — 125 prompts, 4 engines, 1 brand, 1 country |
| Brands | 1 brand on Starter, up to 3 on Growth, unlimited on Partner | 1 on Core; custom on Enterprise |
| Users | Owner, admin, editor and viewer roles on each brand | 5 on Core; custom on Enterprise |
| Try before you commit | Free plan (1 brand, 1 run) and a 15-day demo of paid plans | 7-day trial on Core |
| Ownership | Independent — Mohali, India | A Sitecore company since June 2026 |
Where each tool stops
Improving how AI answers about you is a loop. The useful question is not which tool measures better — it is how much of the loop you are still staffing yourself.
1
Measure
Track mentions, position, sentiment and citation sources across engines.
2
Diagnose
Work out which prompts you lose, to whom, and which sources are winning them.
3
Create
Write the pages and assets that answer those prompts properly.
4
Publish
Ship the markup, llms.txt and FAQ structure engines can actually read.
5
Re-measure
Check whether citations moved, then start again on what didn't.
Which one fits you
Written honestly, because a tool that fits badly churns in a quarter.
Choose CogNerd if
- You need Gemini and Claude tracked without an enterprise contract.
- You want to start at $150 a month, or cover up to three brands for $299.
- Nobody on the team has time to turn a visibility report into briefs and drafts.
- You want llms.txt, robots.txt and schema markup generated for your site.
- You also want SEO, social, paid media or web development from the same company.
Choose Scrunch if
- You need Google AI Overviews and Copilot tracked.
- You are a Sitecore customer, or an enterprise with budget for a custom plan.
- You want AI agents served a clean version of your site from the CDN (AXP).
- AI-bot traffic analytics matter as much as answer tracking.
- Your content team writes and publishes outside the tool.
FAQ
Questions people ask before switching.
Sources. Scrunch plans, engines and features read from scrunch.com/pricing, scrunch.com/platform/agent-experience, scrunch.com/faqs and developers.scrunch.com on 24 September 2026. Sitecore acquisition per Sitecore’s announcement, June 2026. CogNerd details from cognerd.ai. Prices in this category change often — verify both before purchase.
Scrunch is a trademark of its owner. This comparison is published by CogNerd and reflects our reading of publicly available information. Updated 24 September 2026.