Built for the shift from search results to AI answers.

CogNerd helps brands understand how AI platforms see them, where they are being missed, and what to improve next. We are building the measurement and optimization layer for the new search landscape.

Run a free visibility scan Explore the platform

Founded by an AI/ML engineer and a human-behavior researcher.

Aman Mundra, Co-founder and CEO of CogNerd

Aman MundraCo-founder & CEO

Sakshi Dhawan, PhDCo-founder

AI visibility live

visibility
score

ChatGPT

Gemini

Perplexity

Search changed. The measurement layer did not.

Brands had mature dashboards for traditional search, but very little visibility into how answer engines described, cited or recommended them.

“The goal is not to chase a new acronym. It is to understand how discovery is changing—and give teams a practical way to adapt.”CogNerd’s operating idea

The gap became obvious.

Customers were beginning to ask ChatGPT, Gemini, Perplexity and AI-powered search experiences for recommendations. Traditional rankings alone could not explain what those systems were saying about a brand—or why a competitor appeared instead.

We started with measurement.

Before optimization comes visibility. CogNerd was built to turn AI search from a black box into something teams can inspect: prompts, mentions, citations, competitive gaps and answer-readiness signals in one place.

Then we connected the work.

AI visibility cannot live in isolation. The platform connects AI-search signals with AEO, GEO, SEO, content, analytics and optimization so teams can move from “we are missing” to “here is what to do next.”

Two founders, two lenses.

CogNerd combines production AI/ML experience with research into human behavior, attention and decision-making—because AI discovery is both a technical system and a human one.

Co-founder & CEO

Aman Mundra

A machine learning engineer with 12+ years of experience across companies including PayPal, Koch Industries, TransUnion, HPE and HealthifyMe. Aman brings a production-ML and data-engineering perspective to the challenge of measuring how AI systems represent brands.

Machine learningAI engineeringData systemsAI search

Profile ↗

Co-founder

Sakshi Dhawan, PhD

Sakshi’s background spans engineering, sales, neuromarketing and doctoral research into human behavior, attention and decision-making at Georgia Tech. At CogNerd, that interdisciplinary lens informs how the team thinks about AI discovery, trust and business visibility.

Human behaviorResearchDecision-makingAI discovery

LinkedIn ↗

A platform designed around what teams need to measure now.

Not a separate dashboard for every new acronym. One connected view of how a brand is discovered across traditional and AI search.

2025

Founded for the AI-first search era

AI engines tracked across visibility workflows

Prompts per scan for broader buying-journey coverage

SEO + AEO + GEO

One connected search visibility framework

A few principles guide how we build.

The category is moving quickly. Our response is to stay measurable, useful and grounded in evidence.

Visibility should be measurable.

If AI influences what people discover and choose, brands need a repeatable way to see where they stand.

Being mentioned is not enough.

Context matters: how a brand is described, whether it is cited, and which alternatives appear beside it.

Search is becoming conversational.

People increasingly ask full questions, compare options and make decisions inside AI-assisted experiences.

Optimization needs evidence.

Teams should be able to connect a change to a measurable shift—not rely on vague best practices or one-off screenshots.

Nishit RanaTeam CogNerd
Rohit DuvuriTeam CogNerd
Praman Jot KaurTeam CogNerd
Shalika SoodenTeam CogNerd
Vanshika SoniTeam CogNerd
Sahil AroraTeam CogNerd

Curious enough to question. Practical enough to ship.

We treat AI search as a living system. That means combining research with product thinking, validating assumptions against real outputs, and turning findings into tools teams can actually use.

01Start with a real customer or visibility problem.
02Instrument it before trying to optimize it.
03Test across multiple answer engines and prompts.
04Turn the signal into the next practical action.

Team reviewing charts and discussing a project — A product culture built around shared context, fast feedback and measurable outcomes.

Make every brand discoverable in the age of AI.

Search is moving from pages to answers, from keywords to conversations, and from rankings to recommendations. We want brands to understand that shift with the same clarity they expect from any other measurable growth channel.

From pages → answersDiscovery

From keywords → conversationsIntent

From rankings → recommendationsInfluence

Built for the shift from search results to AI answers.

Search changed. The measurement layer did not.

The gap became obvious.

We started with measurement.

Then we connected the work.

Two founders, two lenses.

Aman Mundra

Sakshi Dhawan, PhD

A platform designed around what teams need to measure now.

A few principles guide how we build.

Visibility should be measurable.

Being mentioned is not enough.

Search is becoming conversational.

Optimization needs evidence.

Curious enough to question. Practical enough to ship.

Make every brand discoverable in the age of AI.

FAQ

See how AI search sees your brand.

Built for the shift from search results to AI answers.

Search changed. The measurement layer did not.

The gap became obvious.

We started with measurement.

Then we connected the work.

Two founders, two lenses.

Aman Mundra

Sakshi Dhawan, PhD

A platform designed around what teams need to measure now.

A few principles guide how we build.

Visibility should be measurable.

Being mentioned is not enough.

Search is becoming conversational.

Optimization needs evidence.

Curious enough to question. Practical enough to ship.

Make every brand discoverable in the age of AI.

FAQ

What is CogNerd and what does it do?

Which AI platforms does CogNerd monitor?

How is CogNerd different from traditional SEO tools?

See how AI search sees your brand.