For most of the loop, yes — both track visibility, sentiment and citations and both turn gaps into content. AthenaHQ covers more engines, including Google AI Overviews, AI Mode and Copilot, which CogNerd does not track. CogNerd starts lower, bills by runs rather than credits, and generates schema, robots.txt and a sitemap as well as llms.txt.
CogNerd / Compare / AthenaHQ
Platform comparisonCogNerd vs AthenaHQ
AthenaHQ and CogNerd both track how AI answers describe you and both turn the gaps into content. AthenaHQ covers more engines and bills in credits; CogNerd costs less to start, prices by runs, and generates more of the site-side fix.
Short version: pick AthenaHQ if you need Google AI Overviews, AI Mode or Copilot tracked, and unlimited seats. Pick CogNerd if you want a lower entry price with no credit balance, generated schema and robots.txt as well as llms.txt, and social content alongside articles.
AthenaHQ figures read from athenahq.ai and its documentation on 24 September 2026.
What an answer engine says about your category
Illustrative example of a generated answer, not live tracking data. CogNerd records the real ones from ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok.
Three differences that decide most of these purchases
Everything else in the table below is detail. These are the ones people change their mind over.
AthenaHQ covers more engines
AthenaHQ Starter tracks 11 engines, including Google AI Overviews, AI Mode, Copilot, Meta AI and Mistral. CogNerd tracks six — ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok — up to three per analysis. If Google’s AI surfaces matter to you, that decides it.
Credits vs. runs
AthenaHQ bills one credit per AI response — 3,600 a month on the $295 Starter — so more engines or prompts means fewer runs. CogNerd bills by end-to-end runs: two a month on the $150 Starter, five on the $299 Growth, each covering the scan, audit, weak prompts and briefs.
How much of the fix is generated
Both write content and generate llms.txt. CogNerd also generates Schema.org markup (AthenaHQ validates it), robots.txt and a sitemap, and adds LinkedIn and X posts, carousels and short product videos. AthenaHQ publishes straight to your CMS or Shopify.
What AI engine coverage costs on AthenaHQ
Tick the engines you want watched and pick an AthenaHQ plan. Engine access depends on the plan; usage is then drawn from a monthly credit allowance.
Engines you want tracked
AthenaHQ plan
CogNerd
4 of your 4 picks tracked
No per-engine fee: ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok are all on every plan, up to 3 per analysis. Your 4 run across 2 analyses. Plans from $150 a month.
AthenaHQ
$0 per month
Essential at $0 includes 300 credits and 5 engines.
Claude isn't tracked on this AthenaHQ plan.AthenaHQ list prices read 24 September 2026: Essential free (300 credits), Starter $295 a month or $245 billed annually (3,600 credits a month), Enterprise priced on request. One credit is one AI response, so 3,600 credits is roughly 30 prompts across 11 engines run weekly. Extra credits and API access are paid add-ons on Starter. CogNerd Starter is $150 a month and Growth $299 (USD, monthly). Check both before you buy.
Feature by feature
Filter by what you care about. Rows where AthenaHQ wins are marked the same way as rows where CogNerd does.
| Compared on | CogNerd | AthenaHQ |
|---|---|---|
| Coverage | ||
| AI engines tracked | Six: ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok — pick up to 3 per analysis | 11 on Starter: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek, Meta AI, Mistral |
| Google AI Overviews, AI Mode, Copilot | Not tracked | Yes |
| How usage is billed | 2 end-to-end runs a month on Starter, 5 on Growth, unlimited on Partner | Credits — one per AI response, 3,600 a month on Starter |
| How prompts are built | Persona-driven — three buyer personas per brand, prompts written as each one asks | AI-generated from your site and industry, manual or CSV, plus a Discover feature with volume estimates |
| Tracking frequency | Weekly scheduled rescans on Growth and up, plus on-demand runs | Scheduled — every 1 to 4 weeks, monthly, or on demand |
| Competitor benchmarking | Up to 8 per scan, named by you or detected automatically | Unlimited competitors |
| Multi-country and language | Prompt research localised for 7 countries; answers are not geo-targeted | One region below Enterprise |
| Optimization | ||
| Gaps turned into a task list | Weak prompts ranked by where a competitor is named and you are not | Yes — prompts and content recommendations |
| Content production | Content Studio: blog articles, LinkedIn and X posts, carousels, short product videos | Content Hub — write, optimize and target competitor pages, with CMS and Shopify publishing |
| GEO file generation | llms.txt, robots.txt, sitemap and Schema.org JSON-LD including FAQ markup, ready to install | Generates llms.txt and sitemaps; validates schema but does not write it |
| Technical readiness for AI crawlers | Audited — robots.txt checked against 20 AI crawlers, with fix files to install | Yes — Site Health checks robots.txt per AI crawler and live fetches |
| Services | Separate agency services: SEO, social media, paid media and web development | GEO specialist on Enterprise; agencies resell through a partner program |
| Reporting & data | ||
| Citation source reporting | Sources each answer cites, extracted and grouped by domain | Yes — source analysis on every plan; Citation Engine on Enterprise |
| Sentiment and share of voice | Yes — share of voice against your competitors | Yes — sentiment, perception and share of voice by engine |
| GA4 and Search Console | Google Analytics 4 and Search Console connected in the app | Yes |
| MCP and API | Yes — connect CogNerd to Claude and ChatGPT over MCP | MCP server included; API is a paid add-on below Enterprise |
| Exports | Prompt export to CSV; GEO files as a ZIP | CSV and Looker Studio; Tableau, Power BI and Looker on Enterprise |
| Commercials | ||
| Entry price | Starter $150/mo — 1 brand, 2 end-to-end runs a month | Starter $295/mo ($245 billed annually) |
| Brands | 1 brand on Starter, up to 3 on Growth, unlimited on Partner | Per website subscription |
| Users | Owner, admin, editor and viewer roles on each brand | Unlimited seats on every plan |
| Try before you commit | Free plan (1 brand, 1 run) and a 15-day demo of paid plans | Free Essential plan with 300 credits |
| Where they're based | Mohali, India | San Francisco, USA |
Where each tool stops
Improving how AI answers about you is a loop. The useful question is not which tool measures better — it is how much of the loop you are still staffing yourself.
1
Measure
Track mentions, position, sentiment and citation sources across engines.
2
Diagnose
Work out which prompts you lose, to whom, and which sources are winning them.
3
Create
Write the pages and assets that answer those prompts properly.
4
Publish
Ship the markup, llms.txt and FAQ structure engines can actually read.
5
Re-measure
Check whether citations moved, then start again on what didn't.
Which one fits you
Written honestly, because a tool that fits badly churns in a quarter.
Choose CogNerd if
- You want to start at $150 a month without budgeting a credit balance.
- You want Schema.org markup, robots.txt and a sitemap generated, not only llms.txt.
- You want LinkedIn and X posts, carousels and short product videos as well as articles.
- Six engines — ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok — cover your buyers.
- You also want SEO, social, paid media or web development from the same company.
Choose AthenaHQ if
- You need Google AI Overviews, AI Mode, Copilot or Meta AI tracked.
- Many people need access — unlimited seats on every plan is real value.
- You want to start free before paying.
- You want content published straight to your CMS or Shopify catalogue.
- You want API access and BI connectors as the platform grows with you.
FAQ
Questions people ask before switching.
Sources. AthenaHQ plans, credits, engines and features read from athenahq.ai/pricing, athenahq.ai/platform and docs.athenahq.ai on 24 September 2026. CogNerd details from cognerd.ai. Prices in this category change often — verify both before purchase.
AthenaHQ is a trademark of its owner. This comparison is published by CogNerd and reflects our reading of publicly available information. Updated 24 September 2026.