A rebuilt, faster site and a stronger SEO foundation made a technology brand discoverable to the businesses searching for it.
Search and social visibility reached customers planning weddings, celebrations and premium events across the region.
A stronger social presence and performance-driven campaigns built brand visibility and a steady flow of customer enquiries.
Built Around Measurable Visibility
Not impressions, not estimated reach. The four figures below are read straight off the client studies on this page.
Client programmes on this page
7
Business generated for one salon
₹10L+
High-intent Meta leads for one school
50+
Average cost per Meta lead
Under ₹100
Every story, by sector
7 programmes across education, study abroad, beauty, catering and technology. Open any card for the problem and the work behind the numbers.
Showing 7 of 7 stories
Education
Sovo International
From AI invisible to local search authority.
Sovo needed stronger visibility across AI-led school searches while reaching affluent parents across Chandigarh and Mohali.
Visibility assets deployed
7
High-intent Meta leads
50+
Average Meta CPL
Under ₹100
The problem
AI-generated answers and zero-click searches were not citing Sovo, limiting its visibility when parents researched premium early-learning options. Its digital footprint lacked strong authority and structured trust signals, while existing campaigns were also attracting low-intent traffic and missing affluent Chandigarh–Mohali parents most likely to enroll.
What we did
Deployed a proprietary 7-Asset Visibility Suite to strengthen Sovo’s position across local AI search
Strengthened E-E-A-T with faculty credentials, safety certifications, local schema, and expertise-led content
Created targeted enrollment content around admission, early-learning, and premium campus queries
Refocused Meta, Google, and YouTube campaigns on high-intent affluent audiences across Chandigarh–Mohali
WTechnology & IT Services
Welzin
From outdated website to stronger digital discovery.
Welzin needed a faster, clearer website built around user intent, search visibility, crawlability and lead conversion.
Core services delivered
2
SEO foundation
Technical + On-page
Traffic focus
High-intent enrollment
The problem
Welzin’s outdated website suffered from poor UX and slow load times, while a weak SEO foundation limited organic visibility. Poor site structure made crawling and indexing harder, and the lack of keyword-focused content reduced its ability to capture high-intent admission searches and consistently generate qualified enrollment traffic.
What we did
Rebuilt the website around performance, user intent and conversion-focused experiences
Strengthened the SEO foundation across technical, on-page and structural optimisation
Improved site architecture to support better crawling, indexing and organic discoverability
Built cleaner UX and landing pages around high-intent admission and enrollment searches
TBeauty & Salon
TONI&GUY Mohali
From lead generation to ₹10L+ in business.
TONI&GUY Mohali needed a stronger performance strategy that could consistently turn local demand into qualified leads and salon bookings.
Campaign objective
Lead Generation
Business generated
₹10L+
Primary market
Mohali
The problem
The challenge was not simply generating reach, but attracting customers who were genuinely interested in premium salon services. Campaigns needed stronger targeting, clearer offers and a conversion-focused structure that could bring in qualified enquiries and translate advertising spend into measurable business.
What we did
Built conversion-focused lead campaigns around high-intent salon services and customer demand
Refined audience targeting to reach relevant customers across Mohali and surrounding locations
Optimised campaign creatives, offers and messaging continuously based on lead quality and response
Focused the complete funnel on converting enquiries into bookings and measurable salon revenue
ABeauty & Salon
Anthéa Makeover
From digital presence to end-to-end growth engine.
Anthéa Makeover needed a complete digital ecosystem that could strengthen brand visibility, improve search discovery and consistently generate qualified salon enquiries.
Growth approach
End-to-End
Core channels
Website + SEO + Ads
Primary objective
Leads & Bookings
The problem
The brand lacked a unified digital growth system connecting its website, organic search visibility and paid acquisition. Without a conversion-focused website, structured SEO strategy and performance campaigns working together, potential customers were being lost across different stages of the discovery and booking journey.
What we did
Built a conversion-focused website structured around Anthéa’s key beauty, makeup and salon services
Developed and executed an SEO strategy to improve organic visibility for high-intent local searches
Planned and managed Meta advertising campaigns focused on offers, enquiries and appointment generation
Handled the complete digital funnel end-to-end, from website and content to SEO, creatives, ads and optimisation
SEducation & Study Abroad
StudyRoute
From fragmented visibility to an end-to-end student acquisition engine.
StudyRoute needed a stronger digital ecosystem to improve search visibility, build trust with prospective students and generate qualified study-abroad enquiries.
Growth approach
End-to-End
Core channels
SEO + Content + Social
Primary objective
Student Enquiries
The problem
The brand needed to stand out in a highly competitive study-abroad market where students compare destinations, universities and consultants across multiple channels. Its digital presence required stronger SEO, more consistent content and a connected marketing approach capable of turning discovery into genuine student enquiries.
What we did
Strengthened website content and SEO around high-intent study-abroad searches and key destinations
Built a structured content strategy across blogs, social media and short-form educational content
Improved brand positioning and messaging to build greater trust with prospective international students
Managed the digital growth journey across SEO, content, social media, creatives and lead-generation activities
Catering & Events
Lavoya
From a new catering brand to a growing digital presence.
Lavoya needed stronger visibility across search and social while reaching customers planning weddings, celebrations, and premium events across Chandigarh, Mohali, Kharar, and Punjab.
Leads generated in the first month
30+
Core channels
Search + Social
Primary market
Chandigarh–Mohali–Kharar
The problem
As a new name in a market where caterers are chosen on reputation, Lavoya started with almost no search footprint and no social proof for customers comparing options for a wedding or a celebration. Event enquiries are researched locally and decided quickly, so the brand needed to be discoverable across Chandigarh, Mohali, Kharar and the wider Punjab region from its first month, not after a year of compounding.
What we did
Built search visibility around the wedding, celebration and premium-event queries customers actually use
Established a consistent social presence so the brand carries proof alongside its listings
Focused the local footprint on Chandigarh, Mohali, Kharar and the surrounding Punjab market
Routed search and social demand into a single enquiry path the team could answer quickly
HSalon & Beauty
Hair Raiserz
From social presence to measurable growth.
Hair Raiserz needed a stronger social presence and performance-driven campaigns to increase brand visibility, engage the right audience, and generate consistent customer enquiries through digital channels.
Core channels
Social Media + Performance
Primary objective
Visibility & Enquiries
Measured on
Customer enquiries
The problem
The salon had a presence on social channels but not one that reached the right people or turned attention into bookings. Reach on its own does not fill a chair: the brand needed content that gave the right audience a reason to follow it and campaigns measured on enquiries rather than impressions, so digital spend could be judged against real customer demand.
What we did
Rebuilt the social presence around the services customers actually book, with a consistent posting rhythm
Sharpened audience targeting so campaigns reach the people likely to walk in
Ran performance campaigns measured on enquiries, not reach, and optimised on lead quality
Connected social discovery to a clear enquiry route so interest becomes a booking
The impact goes beyond rankings
Discovery no longer ends at ten blue links. These are the four surfaces the work above is judged on.
AI visibility
Be present where buyers now ask the question — inside the assistant, not three clicks after it.
Citations
Become the source an answer is built from, so the recommendation carries your name.
Search visibility
Hold the traditional ground at the same time. The two feed each other; neither replaces the other.
Qualified demand
An assistant that shortlists you sends someone already convinced. That is the number that matters.
FAQ
Quick answers on CogNerd, AI search optimization, AEO, GEO and SEO.
CogNerd is an AI search visibility platform that helps brands monitor, optimize, and grow their presence across AI-powered search engines like ChatGPT, Claude, Gemini, Perplexity, and more. Instead of tracking Google rankings, CogNerd tracks whether AI models cite, recommend, or mention your brand when users ask relevant questions.
CogNerd currently monitors 10+ AI platforms including ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity AI, Microsoft Copilot, Grok (xAI), DeepSeek, You.com, and more. We add new platforms as they reach meaningful user adoption.
Traditional SEO tools track keyword rankings in Google's blue-link search results. CogNerd is built for the era of AI search — where users ask questions and AI systems provide synthesized answers. We track brand citations in AI responses, identify gaps, and generate the structured content (llms.txt, schema.org, FAQs) that AI models use to reference your brand.
See how AI search sees your brand.
Run a free AI visibility scan and see exactly where your brand stands today against your top 3 competitors, engine by engine.
